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Protect yourself in the DOGE era...

Leveraging AI to supercharge your business, because efficiency is no longer optional in the age of tariffs.

April 9, 20252 min read

While some companies are sitting on their hands and waiting to react, the smart ones are already adapting by reimagining their entire operational stack with AI.

AI Isn't Just a Tool—It's a Requirement

In a leaked internal memo, Shopify CEO Tobi Lütke made it clear: AI integration is now mandatory across the company. Every team is expected to implement AI in their workflows, no exceptions.

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This isn't about following a trend. It's about survival. As business costs rise and forecasting becomes less reliable, leaders are asking:

"Where can we find new efficiencies without sacrificing output?"

Where AI Delivers Real Efficiency for Companies

If you can't predict your cost of goods six months from now, you better be sharp everywhere else. AI gives you compounding leverage—on speed, decision-making, and cost reduction—without waiting for the economy to stabilize.

AI can help you:

Your competitors are using AI to cut their decision cycles in half while keeping headcount flat. Can you afford not to?

The Game is Changing Globally, and So Should You

Whether you're a business owner or an employee, here's what you should do, like, as soon as yesterday:

This isn't about replacing people. It's about protecting yourself from a future that's already arrived—and elevating your role to meet it.

AI is how you build optionality. And in the age of economic uncertainty, optionality is your strongest form of leverage.

Frequently Asked Questions

The key message is that AI is no longer just a tool, but a requirement for businesses to survive and thrive in the age of economic uncertainty and tariffs. Companies need to leverage AI to find new efficiencies, automate workflows, and gain a competitive edge.
AI can help companies in several ways: automating repetitive workflows, forecasting demand and pricing scenarios, accelerating marketing and content creation, and streamlining product development through AI-driven prototyping and UX generation.
The three key steps are: 1) Audit your workflows to identify tasks that AI could handle, 2) Pick one process and automate it, and 3) Make AI integration a standing agenda item, not a side project.
AI integration is critical because it allows businesses to build optionality and gain leverage in the face of economic uncertainty. With rising business costs and less reliable forecasting, AI provides compounding benefits in terms of speed, decision-making, and cost reduction.
The blog post states that the next edition will explore how employees can leverage AI to create new opportunities amidst economic uncertainty, so this question will be addressed in the upcoming installment.