The 4 Pillars of AI-Powered Marketing

AI is reshaping marketing faster than any trend we've seen in decades. What once took teams of specialists—copywriters, designers, analysts, and campaign managers—can now be accelerated, automated, or even reinvented with the right AI tools.

At Unprompted, we've been experimenting with how AI can streamline the entire marketing process—from content creation to analytics—and we've distilled what we've learned into four core pillars. These aren't abstract ideas; they're practical ways marketers can use today's AI products to work smarter, move faster, and stay creative.

Below is a quick-reference guide to the four new AI Marketing Pillars and the tools we recommend for each.

1. Content Creation

Graphics – Using AI products to create videos and images, that can enhance the content production process for organic content or ads

Recommended tools: Sora, Nano Banana, RunwayML, MidJourney, Hedra

Writing – AI for copywriting across email campaigns, blogs, social content, ads – this can be done manually with ChatGPT or through trained model and outputs

Recommended tools: ChatGPT, Claude, Hugging Face

Publishing – Using AI tools to automate scheduling and posting content (across both owned and paid channels)

Recommended tools: Cursor, Claude Code + MCP connection with Supabase or Airtable

2. Live Operations

Customer response – Answering questions across social accounts based on pre-determined brand guidelines

Recommended tools: Intercom, Zendesk

Brand presence – Inserting your accounts into trending conversations happening online across social platforms via automation / AI agents

Recommended tools: Sprout Social, HootSuite, Playwright, Browserbase

Sentiment analysis – Using AI to measure customer sentiment across review platforms and manage/gain intel from competitors by using AI to analyze their reviews

Recommended tools: Hootsuite, BrandWatch, Cursor, Claude Code, Supabase, Airtable

3. Internal Operations

Influencer management – Researching target accounts, automating outreach to them, and handling correspondence

Recommended tools: Playwright, Exa, Perplexity

Campaign automations – Using AI to script together email drip campaigns, automate SEO blog creation with keywords and backlinking

Recommended tools: Zapier, Make, Gumloop, N8N

Website creation – Spin-up websites to create event-specific landing pages, tailored landing pages for paid ad campaigns, locally optimized SEO websites with maps

Recommended tools: Claude Code, Cursor, Lovable, Bolt

4. Performance Analytics

Performance marketing – Batch export campaign metrics and use AI to crunch the data and visualize them in custom dashboards

Recommended tools: Claude Code, Supabase

Location performance metrics – Analyze a brick-and-mortar store's revenue in comparison with spend or efforts across various campaigns to measure impact

Recommended tools: Shortcut, Airtable