The 4 Pillars of AI-Powered Marketing
A practical guide to the tools and strategies reshaping modern marketing
AI is reshaping marketing faster than any trend we've seen in decades. What once took teams of specialists—copywriters, designers, analysts, and campaign managers—can now be accelerated, automated, or even reinvented with the right AI tools.
At Unprompted, we've been experimenting with how AI can streamline the entire marketing process—from content creation to analytics—and we've distilled what we've learned into four core pillars. These aren't abstract ideas; they're practical ways marketers can use today's AI products to work smarter, move faster, and stay creative.
Below is a quick-reference guide to the four new AI Marketing Pillars and the tools we recommend for each.
1. Content Creation
Graphics – Using AI products to create videos and images, that can enhance the content production process for organic content or ads
Recommended tools: Sora, Nano Banana, RunwayML, MidJourney, Hedra
Writing – AI for copywriting across email campaigns, blogs, social content, ads – this can be done manually with ChatGPT or through trained model and outputs
Recommended tools: ChatGPT, Claude, Hugging Face
Publishing – Using AI tools to automate scheduling and posting content (across both owned and paid channels)
Recommended tools: Cursor, Claude Code + MCP connection with Supabase or Airtable
2. Live Operations
Customer response – Answering questions across social accounts based on pre-determined brand guidelines
Recommended tools: Intercom, Zendesk
Brand presence – Inserting your accounts into trending conversations happening online across social platforms via automation / AI agents
Recommended tools: Sprout Social, HootSuite, Playwright, Browserbase
Sentiment analysis – Using AI to measure customer sentiment across review platforms and manage/gain intel from competitors by using AI to analyze their reviews
Recommended tools: Hootsuite, BrandWatch, Cursor, Claude Code, Supabase, Airtable
3. Internal Operations
Influencer management – Researching target accounts, automating outreach to them, and handling correspondence
Recommended tools: Playwright, Exa, Perplexity
Campaign automations – Using AI to script together email drip campaigns, automate SEO blog creation with keywords and backlinking
Recommended tools: Zapier, Make, Gumloop, N8N
Website creation – Spin-up websites to create event-specific landing pages, tailored landing pages for paid ad campaigns, locally optimized SEO websites with maps
Recommended tools: Claude Code, Cursor, Lovable, Bolt
4. Performance Analytics
Performance marketing – Batch export campaign metrics and use AI to crunch the data and visualize them in custom dashboards
Recommended tools: Claude Code, Supabase
Location performance metrics – Analyze a brick-and-mortar store's revenue in comparison with spend or efforts across various campaigns to measure impact
Recommended tools: Shortcut, Airtable
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