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A Penny Saved Is a Penny Earned

Turning savings into opportunity.

September 4, 20253 min read

In 1737, Benjamin Franklin published Poor Richard's Almanack with a simple line of advice:

"A penny saved is twopence clear."

Over the years, it was shortened into the version we know today: "A penny saved is a penny earned."

Benjamin Franklin wasn't a venture capitalist, but he understood something every founder feels in their bones: the money you don't spend is just as powerful as the money you make.

What Franklin meant was that saving money isn't passive—it's active income. Every dollar you don't spend is a dollar you don't have to go chase. In other words, efficiency is profit.

Fast forward to 1996, and Marc Andreessen said the same thing in his own way: the way Netscape created value for customers wasn't just by making them money, but by saving them money.

Today's Translation

Here's the modern version:

Real costs matter. Every tool that cuts your expenses directly increases your margin. A dollar you don't burn is a dollar you keep.

Time is money. Speed to market is the invisible currency of startups. Every extra week it takes to launch is runway out the door, with no sales coming in to offset it.

Speed compounds. The faster you ship, the faster you learn, the faster you sell. That cycle is where momentum—and survival—live.

From Months to Minutes

It used to take us months to launch a website.

It used to take us months—if not years—to build an app.

We started Lowcode Garage because thankfully, those days are in the past.

Neither of us were trained in computer science, but now our screens look like this:

Cursor image - penny saved penny earned

AI tools have collapsed the cost and time curves. Truthfully, some days we cannot believe there was ever another way of working.

What once required teams of engineers and months of payroll now fits into command lines and chat prompts. That's not just cost efficiency—that's time efficiency. Both translate directly into money.

Why This Matters for Clients

When we work with clients, our goal isn't to get them to spend more. It's to help them spend smarter—freeing up resources to invest in what actually matters: growth, differentiation, and customer value.

A penny saved really is a penny earned. But today, the "pennies" are months of development time, hundreds of thousands in engineering salaries, and the opportunity cost of moving too slow.

The Takeaway

Franklin's wisdom hasn't aged a day. Efficiency is profit. Speed is survival.

AI is transforming both. It saves real dollars by reducing costs, and it saves time by accelerating execution. Which means every founder and business owner has the same question staring them straight in the face:

What will you do with the time and money you just saved?

Let us help you figure it out: Book a call with us.

Frequently Asked Questions

In business terms, "a penny saved is a penny earned" means that every dollar you don't spend directly increases your profit margin. When Benjamin Franklin coined this phrase, he was emphasizing that avoiding unnecessary expenses is as valuable as generating revenue. For modern businesses, this translates to understanding that efficiency and cost savings are active forms of income generation, not passive cost-cutting measures.
AI tools help businesses save money and time by automating tasks that previously required large teams and months of work. For example, what once required teams of engineers and months of payroll to build websites or apps can now be accomplished through AI-powered command lines and chat prompts. This dramatic reduction in both time-to-market and development costs allows businesses to redirect resources toward growth, differentiation, and customer value.
Speed to market is crucial for startups because time directly translates to money. Every extra week it takes to launch means more runway burned with no sales coming in to offset costs. Speed creates a compounding effect: the faster you ship, the faster you learn from real users, and the faster you can generate sales. This cycle of rapid iteration and feedback is where momentum and startup survival live.
Businesses can apply Franklin's wisdom to modern development by focusing on efficiency as a profit strategy. This means choosing tools and processes that reduce both cost and time investments. In today's context, the "pennies" are months of development time, hundreds of thousands in engineering salaries, and the opportunity cost of moving too slowly in competitive markets. AI-powered development tools embody this principle by dramatically reducing resource requirements.
Founders should reinvest the time and money saved through AI efficiency into activities that drive growth and competitive advantage. Instead of spending resources on lengthy development cycles, they can focus on customer acquisition, product differentiation, market research, and strategic partnerships. The key is to view efficiency gains not as cost savings to be banked, but as freed resources to be reinvested in areas that directly impact business growth and market position.