An AI CMO Shook the Internet

AI isn't just speeding up work—it's redefining it.

Short-form video is the language of the internet.
But actually making it? Slow, clunky, and often expensive.

We used to spend days working with script writers, copy editors, graphic designers, all to produce a 30 second clip.

Enter: Icon.com

An AI-powered Chief Marketing Officer that generates studio-quality short-form clips in seconds. From text. With templates. And not ugly ones.

The Website Launch Heard Round the World

AI Twitter went absolutely feral over the Icon launch this past week. Their CEO made an AI video of himself with multiple outfit changes in the span of a few seconds, and they accompanied their announcement with a new website that sparked debates on X with hundreds of thousands of views. The Icon website defied best practices – some called it stunning, others called it chaotic. The fonts clashed, the layout was bold to the point of absurdity, and the design purists were spiraling. We found some of the best highlights for you:

The Bigger Shift: From Doing to Directing

Icon isn't just speeding things up—it's flipping the whole process. According to Icon, they can scan hundreds of your competitors' ad sets on the internet, identify the best performing content, and then make multiple campaigns that are production-grade for your product. All ready-to-go in your inbox by 10am each day.

You're not dragging clips around a clunky video editor anymore asking for status updates from your team. You're telling the tool what you want, and it delivers.

This is the shift: from doing the work to directing the outcome.
It's not about learning the software. It's about skipping the software.
And that's what makes AI tools like Icon so disruptive—not just faster, but fundamentally easier.

We are seeing this shift everyday at Lowcode Garage, where we are using these new cutting edge tools that are completely changing how we operate. What used to take days now takes minutes.

If you're curious how AI can impact your work or business, book a call with us – we are still in the very early days of AI, and now is the perfect time to integrate AI into your workflows to 100x your output.

And we really mean 100x. You have to see it to believe it.

The Bigger Picture

We're not writing about Icon because we're getting kickbacks (we're not). We're writing about it because it represents something bigger. Tools like this are changing how we work—what we can make, how fast we move, and who gets to participate. Every week, new products are hitting the market that remove friction, lower the bar to entry, and shift what's possible. Icon just happens to be a loud, shiny example of that shift.

But remember – behind Icon's AI CMO, there is still someone driving the vision, saving hours every week while producing better results. That could be you.