Back to newsletter

From 14 Clicks to 1 Command

The next wave of UI will let you tell the web what to do.

August 16, 20254 min read

The next wave of UI will let you tell the web what you want to do.

The way we interact with websites and apps is about to change. The next wave of user interface, or "UI," lets you talk to websites—skip the menus, skip the clicks, and just say what you want—whether that's "Give this user admin privileges" or "Sell Apple, buy Nike."

The Search Bar Is Dead

You know that feeling when you're 14 clicks deep into a website, wondering if you've accidentally wandered into a secret black hole of the internet?

We had one of those moments this week, helping a client give us admin access to their website. We knew the setting existed. We just couldn't find it. Ten clicks, 15 minutes, and several sighs later… we landed on the right page.

The problem isn't a lack of information—it's having to wade through endless pages to find what matters.

From Clicking Around to Just Asking

We're about to see the most important UI shift since Tinder invented the now infamous "swipe left, swipe right" in 2012.

Instead of navigating a maze of menus, dropdowns, and misnamed tabs, you'll just… talk to the site.

"Give this user administrative privileges."

Done.

AI-powered browsers like Dia are already letting you do this—talk to a website's content and functionality. Which means the future of the search bar isn't search at all. It's a conversation.

What This Could Look Like

Picture your Fidelity account.

Today, making a trade looks like this:

  1. Click "Accounts"
  2. Select "Checking"
  3. Navigate to "Trade"
  4. Search for the stock you want to sell
  5. Search for the stock you want to buy
  6. Enter the trade details
  7. Confirm

Pretty soon, it will look something like this:

"Make a trade from my checking account. Sell Apple, buy Nike. Confirm when it's done."

Why This Changes Everything

When sites can understand and act on natural language—navigation bars, footers, and endless "support" pages start to fade away. The UI becomes a single chat bar where you tell the app what you want—and it happens.

This is a total inversion of how we interact with the web. The site learns you, not the other way around.

The takeaway: We're moving from a web where you hunt for information to one where you request action. And once you've had that, going back to 10 clicks and 15 minutes will feel like using dial-up internet or calling your friend from a landline.


You Ask, We Answer

Last week, we asked you to send us your burning AI questions. One of our most loyal readers (hi, Shirley 👋) asked:

"Do I need to re-download the ChatGPT app to get GPT-5?"

Short answer: Nope. GPT-5 will automatically show up in your ChatGPT app and browser—no extra download needed. Just make sure your app is updated to the latest version in the App Store or Google Play (for bug fixes and performance improvements), but the actual model update happens on OpenAI's side. You'll know you have it because your model selector will show "GPT-5" as an option.

If you don't have automatic updates turned on for your phone, you might need to manually update the app to see the latest features.


Your Turn

Got a question about AI? A wild prediction? A gripe about how many clicks it takes to cancel a subscription?

Hit reply and tell us. You can use your name or stay anonymous.

We'll pick a few to feature in next week's edition. If you're wondering it, odds are 12 other readers are too.

Frequently Asked Questions

Conversational UI allows you to interact with websites and apps using natural language instead of clicking through menus. You simply tell the site what you want to do (like "Give this user admin access" or "Sell my Apple stock"), and AI interprets your request and executes the action. This technology is powered by AI browsers like Dia that can understand both content and functionality.
While conversational UI will significantly reduce the need for complex navigation, traditional elements like menus and buttons will likely remain for certain tasks. The shift will be gradual, with conversational interfaces handling most routine tasks while traditional UI elements serve as backup options or for specific workflows that benefit from visual interaction.
Early adopters are already implementing conversational UI features, particularly in financial services and productivity apps. We expect to see broader adoption over the next 2-3 years as AI technology improves and more companies recognize the competitive advantage of reducing user friction from 14 clicks to 1 command.
Yes, conversational UI can be just as secure as traditional interfaces when properly implemented. The security lies in the authentication and authorization systems behind the interface, not the interface itself. Many financial platforms are already testing conversational UI for trading and account management with the same security protocols they use for traditional interactions.
Businesses should start by identifying their most complex user workflows and considering how they could be simplified with natural language commands. Begin by documenting common user tasks, investing in AI integration planning, and staying updated on conversational UI platforms. The key is to focus on reducing friction in your most important user journeys first.